Hello! I'm
Sammy.
I am the software engineer behind SMZR. I help businesses build the complex digital tools they need to grow, without the overhead of a large agency.
Stop fighting your software.
Make it work for you.
If you need custom software, you usually have two choices...
The Agency
Big agencies are usually reliable and skilled, but expensive. You pay for their office, their account managers, and their overheads. You rarely speak to the person writing your code.
The Freelancer
Freelancers are usually cheaper, but sometimes unreliable. They might vanish halfway through a project or write code that breaks as soon as you scale.
I built SMZR to be the middle ground.
I offer the technical discipline and architectural knowledge of a senior agency developer, but with the agility and direct communication of a freelancer. You work directly with me. No account managers and no lost in translation. You get direct access to the engineer solving your problem.
My Experience
I have spent the last seven years shipping high-impact code for businesses ranging from local SMEs to international retailers. My background is in heavy-lifting e-commerce and complex web applications.
Enterprise-Level Discipline
Whether I am writing React for a user interface, PHP for backend systems, or configuring AWS servers, I build systems designed to last. I focus on clean architecture that scales with your traffic.
Restaurant Systems
Specialised in building custom POS, ordering flows, and print systems for restaurants. Designed for speed, reliability, and real-world service environments.
E-commerce at Scale
Infrastructure design for retailers handling thousands of concurrent transactions during peak sales.
7
Years Experience
100+
Projects Shipped
99.9%
Guaranteed Uptime
Freelance developer in Chichester
I believe that the best work happens when you can sit down and discuss a problem face-to-face. Being based in Chichester allows me to be a genuine partner to local businesses.
I am always happy to meet for a coffee to sketch out ideas or review a project scope.